Ms. Naheed Ashfaq Qureshi, representing the Center for Languages (CFL), actively participated in the ICLTE 2025 V International Conference on Language Studies, Translation, and Education, held from February 20 to 22 in Bursa, Turkey. She presented her research titled "A Semiotic Analysis of Temu Memes in Digital Culture and Concealed Defaming of the Brand Identity." Her study explored the role of digital memes in shaping brand perception, analyzing how semiotic elements contribute to implicit criticism and brand identity distortion in online spaces.
Ms. Sadia Ishfaq, IELTS instructor at the Center for Foreign Languages (CFL), successfully taught the English for University Preparation course at Krirk University, Bangkok, Thailand in February 2025. The course focused on developing students' advanced writing skills in alignment with international IELTS standards with a special focus on IELTS writing task 2.
Through hands-on learning experiences, students enhanced their ability to construct complex sentences using advanced structures while improving grammatical range, lexical resource, and task achievement. The course meticulously honed their writing proficiency, preparing them for academic and professional success.
In recognition of her outstanding teaching performance, Krirk University awarded Miss Sadia a Certificate of Excellence.
China Culture Camp
Ms. Amna Murad, a lecturer at the Center for Languages (CFL), recently had the privilege to attend the China Culture Camp, a fully funded exchange program hosted by the Sichuan Vocational College for Information and Technology, from June 3rd to 14th. The camp provided her the opportunity to enhance her linguistic and cultural proficiency through the successful completion of two courses: Spoken Chinese and Chinese Culture. The program included immersive visits to significant cultural landmarks such as Jianmen Pass, Cuiyun Corridor, Zhahoa Ancient City, and the Han Costume Culture Base. Ms. Murad also explored the Guangyun Museum and experienced traditional Chinese hospitality at a Cultural Tea House. Additionally, she actively engaged in a variety of cultural activities including Tai Chi, Dragon and Lion dance, paper cutting, and pyrography, which deepened her appreciation and understanding of Chinese traditions. This enriching experience not only broadened her cultural knowledge but also diversified her linguistic competence, which she looks forward to leveraging to benefit her students.