Faculty Profile

Hafiz Syed Muhammad Yasir

Lecturer

School of Liberal Arts

Department of Linguistics and Communications

 : [email protected]     : 3445   

Biography

Dedicated Lecturer of English and Applied Linguistics with over six years of combined experience in university teaching, secondary school teaching & academic coordination. Currently serving in the Department of Linguistics and Communications at the University of Management & Technology, Lahore. Holds an M.Phil. in Applied Linguistics (CGPA 3.97, class topper) and maintains an active, prolific research profile spanning phonetics and phonology, pragmatics, stylistics, and psycholinguistics, with 16 peer-reviewed publications, more than 12 national and international conference presentations, and two published books to date. Experienced in supervising undergraduate-level thesis research and committed to advancing scholarship at the intersection of language, cognition, and communication.

Interest Areas

  • Phonetics and Phonology
  • Pragmatics
  • Stylistics
  • Psycholinguistics
  • Second Language Acquisition
  • Pakistani English

Professional Experience

Name of Organization Designation Start Date End Date
University of Management and Technology, Lahore Lecturer 13-12-2021 Present
Unique High School & College, Lahore Academic Coordinator & English Instructor 16-09-2019 30-11-2021
Punjab Higher Education Commission (PHEC) Assistant in Training CTIs 01-04-2018 31-05-2018

Selected Publications (Impact Factor)

Publication Type Title Journal Name Impact Factor Year of Publication
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Correlation of Urduization in Pakistani English (PAKE): a Cultural Integrant Journal of English Language Literature and Education 0.000 2019
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Phonological Shifts in Pakistani English (PakE): A Comparative Study under Standard British English Elementary Education Online 0.000 2021
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Communication in the Digital World: An Evaluation of Orthography of WhatsApp Messaging PSYCHOLOGY AND EDUCATION 0.000 2021
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Political Resistance on Social Media: An Evaluation of Figurative Language Global Political Review 0.000 2022
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Linguistic Glocalization as a Promotional Strategy by Multi-National Fast-Food Chains: A Case of Pakistan International Journal of Linguistics and Culture 0.000 2022
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Writing Practices of English as a Second Language: The Exploration of L1’s Influence Pakistan Social Sciences Review 0.000 2023
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) The Exploration of Speech Acts and Politeness in Anandi and Overcoat: A Pragmatic Analysis Pakistan Languages and Humanities Review 0.000 2024
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Nativized Ways of Using English Language in Public Signage: Exploring Lahore’s Linguistic Landscape Pakistan Languages and Humanities Review 0.000 2024
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Translanguaging as a Pedagogical Tool for Enhancing Intercultural Communication in ESL Learners Qlantic Journal of Social Sciences and Humanities 0.000 2025
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Students Attitudes Toward Learning English as a Second Language in Colleges of Gilgit-Baltistan Qlantic Journal of Social Sciences and Humanities 0.000 2025
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Apologetic Strategies of ESL Urdu Students: A Study Based on Formal and Informal Socio-Pragmatic Contexts Journal of Social Sciences Review 0.000 2025
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Digital Media Consumption and Its Associations with Eating Behaviors, Sleep Quality, and Stress Perception Among University Students in Lahore Journal of Religion & Society (JR&S) 0.000 2025
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Understanding Patience-Related Academic Difficulties: An Exploratory Study of Generation Z Undergraduate Students Sociology & Cultural Research Review (SCRR) 0.000 2025
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) The Cognitive Impacts of Public Transport Dependency on Time Management Among Undergraduate Students in Lahore Journal of Religion & Society (JR&S) 0.000 2026
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) The Influence of Social Media Reels Normalizing Academic Disengagement on Internal Motivation of the University Students of Lahore ADVANCE SOCIAL SCIENCE ARCHIVE JOURNAL 0.000 2025
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Violent Media Exposure and Its Effects on Overall Empathy in Pakistani Gen Z University Students ADVANCE SOCIAL SCIENCE ARCHIVE JOURNAL 0.000 2026

Educational Qualifications

Degree Name & Area Year University City,Country
M Phil Applied Linguistics University of Management and Technology Lahore, Pakistan
BS (Hons) English University of Education Lahore, Pakistan

Academic Positions

Position Start Date End Date
Focal Person of BS Liberal Arts 01-08-2023 Present
Advisor MPhil Applied Linguistics (F2022 Batch) 01-10-2022 Present
Member of OBE Committee, Department of Linguistics and Communications 01-09-2022 Present
Member of FISCA Committee 01-04-2026 Present
Member Media Team, Department of Linguistics and Communications 01-04-2026 Present
Batch Advisor of BS English (Language and Linguistics), Spring 2025 01-03-2025 Present

Non-Academic Positions

Position Start Date End Date
Member of Trip Committee, Department of Linguistics and Communications 02-02-2024 Present
Member of Admission Committee, Department of Linguistics and Communications 01-07-2022 Present

Achievements

  • Co-author of The Flowers that Bloomed in Autumn, an anthology published by Litlight Publications (ISBN: 979-8827-43571-6) in June 2022.
  • Author of Gulha-e-Rang-e-Be Rang, a poetry collection published by Litlight Publications (ISBN: 979-83563-3422-1) in October 2022.
  • Two Rector’s Merit Awards during the MPhil Applied Linguistics Program 2019-2021, University of Management and Technology, Lahore.
  • Bronze Medalist for securing 3rd position in BS (Hons) English 2015-2019, University of Education, Lahore.
  • Triple Crown Award from Toastmasters International (District 122TC) in June 2020.
  • SLA Face of the Month April 2024, announced by the School of Liberal Arts, UMT, Lahore.
  • SLA Face of the Month September 2024, announced by the School of Liberal Arts, UMT, Lahore.
  • SLA Face of the Month March 2025, announced by the School of Liberal Arts, UMT, Lahore.

Professional Memberships

  • Member of UE Toastmaster Affiliated with Toastmasters Internations, USA
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