Faculty Profile

Naheed Ashfaq Qureshi

Assistant Professor

School of Liberal Arts

The Center for Languages

 : [email protected]     : 3438   

Naheed Ashfaq Qureshi is an Assistant Professor with an MPhil in Applied Linguistics and over 13 years of experience teaching undergraduate students. Her teaching and research interests include Critical Discourse Analysis, Creative Writing, Faculty Development Training, Curriculum Development, and Semantics & Pragmatics. She has authored/co-authored more than 20 research papers and conference presentations and has supervised 3 MPhil theses and 1 BS thesis. She has conducted, organized, and attended several webinars, seminars, and workshops, and has completed 3 Coursera courses in 2026. At UMT, she has served as Course Head English-II, Peer Observer, LAP Member, Face of SLA (October 2023 and July 2024), Twice a Star of CFL, Editor-in-Chief of the SLA Newsletter, CFL Clubs and Societies/Committees Focal Person, CFL Focal Person etc. Her achievements include the UMT Long Service Award 2023. She possesses strong communication, research and analytical skills.

  • Critical Discourse Analysis
  • Creative Writing
  • Faculty Development Training
  • Curriculum Development
  • Semantics & Pragmatics
  • Supervision of 3 M.Phil. theses
Name of Organization Designation Start Date End Date
UMT Assistant Professor 03-04-2017 Present
Publication Type Title Journal Name Impact Factor Year of Publication
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Enhancing English language skills through literature: A study of university ESL learners in Pakistan. Journal of Applied Linguistics and TESOL 0.000 2026
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Brand Defaming and Identity in Digital Society: A Semiotic Analysis of Temu Memes. The Regional Tribune 0.000 2026
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) A forensic analysis of the Korean cyber thriller "Unlocked": Hack, track, attack: Forensic themes in "Unlocked". The Critical Review of Social Sciences Studies 0.000 2026
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Exploring the relationship between AI usage, self-efficacy, and academic motivation among English language learners Qualitative Research Journal for Social Studies 0.000 2026
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Investigating the Psychological Impact of Corrective Feedback on ESL Students' Language Anxiety . Inverge Journal of Social Sciences 0.000 2025
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) A multimodal analysis of Pakistani advertisements for children's clothing brands. The Critical Review of Social Sciences Studies 0.000 2025
Conference Papers (presented in Local University) Communication Accommodation in Audience-Focused Pakistani Influencer Reels 2nd Riphah International Conference on Language, Literature, and Culture (RICOLLAC 2026). 0.000 2026
Conference Papers (presented in Local University) A forensic analysis of the Korean cyber thriller "Unlocked" 1st International Conference on Indigenous Languages, Literature and Heritage: Bridging Past with the Future (ICILLAH 25), Karak, Pakistan. 0.000 2026
Degree Name & Area Year University City,Country
MPhil - Applied Linguistics Kinnaird College for Women University Pakistan
MA - Linguistics Kinnaird College for Women University Pakistan
Position Start Date End Date
Peer Observer 03-01-2023 Present
Course Head English 2 04-01-2021 Present
Position Start Date End Date
Editor-in-Chief, SLA Newsletter 02-01-2023 Present
CFL Focal Person 01-01-2026 Present
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